Mercedes C-Class has adopted electrified technology to not get into any trouble. Not only the vehicle has to do better than the BMW 3 series, but it also has to prove itself better than its predecessor, which was a very successful model.
The journalists went to the company’s test facility to drive the vehicle and it made the officials a bit nervous. There is nothing strange or new about it, it has always been like this; whenever the vehicle was about to be revealed it made the official nervous and we can understand why.
The original vehicle was launched in 1993 and till now it has sold 8.4 million units globally, which include the 2.3 million units of the Mk4 model, launched in 2014. The vehicle has a good role to play in the company’s growth and profitability over the years. So clearly, the expectations with the new model are high and it is to be seen whether it can live up to the expectations.
But this time it seems like it might not be able to enjoy the same success as its predecessor. This is mainly because of the imposed measures by the governments, the car industry is going through a paradigm shift and it has not been, and nor it will be, easy for the traditional vehicles. The company took a big step with the previous version of the vehicle, but this version is more like an evolutionary change. The basic building blocks are the same as the predecessor’s, but they have modified every component to increase its appeal and have a positive impact on sales.
The company is launching the saloon and state simultaneously, which it has not done before. The other versions will be launched later. We did drive the vehicle, but to give a judgment about its performance we need to drive it again. The vehicle’s first impression is good and it seems like a good option. It offers great levels of comfort, good performance, refinement, and quality. This is why we are calling it a complete car that will attract a lot of customers.